Nielsen Study Shows Media Industry and Marketers Often Miss the Mark in Connecting With Black Consumers

With authentic representation lacking and increased consumer demand for brands to directly benefit Black communities, 2022 saw a 10-point decline in Black viewers who are more likely to buy from

Nielsen Study Shows Media Industry and Marketers Often Miss the Mark in Connecting With Black Consumers
With authentic representation lacking and increased consumer demand for brands to directly benefit Black communities, 2022 saw a 10-point decline in Black viewers who are more likely to buy from