Metro Detroit Haircare Guru Recession Proofs Her Brand, Builds An Empire   

Haircare line Bloom Elements helps women of all color, especially Black women, find the right hair restoration products to make their hair bloom. Bloom Elements Founder and CEO Nastasha Burrell, center. Haircare line Bloom Elements helps women of all color, especially Black women grow their hair and retain length.     Hairstylist and restoration expert Nastasha Burrell, … Continued

Metro Detroit Haircare Guru Recession Proofs Her Brand, Builds An Empire   

Haircare line Bloom Elements helps women of all color, especially Black women, find the right hair restoration products to make their hair bloom. Bloom Elements Founder and CEO Nastasha Burrell, center. Haircare line Bloom Elements helps women of all color, especially Black women grow their hair and retain length. 

  

Hairstylist and restoration expert Nastasha Burrell, 35, doesn’t play when it deals with dabbling in the beauty industry, dipping more than her pinky toe in.  

The multi-hyphenate owner of Eastpointe-based Stamped Salon and Spa, and founder and CEO of Bloom Elements haircare line, goes all in with precision and calculated execution with her work and envisions a bright, recession-proof future for herself, her family and her business due to inspiration from an unlikely word, “No.” 

The self-described serial entrepreneur, investor and mother of two young boys (seven and one) said that others have doubted her ability to shine and run her businesses and she has overcome their negativity by winning and she explains why, too. 

“[It’s for] my sons,” she told the Michigan Chronicle recently. “I do everything. I have real estate. …  I’m letting them know they can do anything they want to do — be anything they want to be. Don’t let anyone tell you [what you] cannot do. Too often I’ve been told what I cannot do. The shop is too big. [My] product is too large. I’m going to show you guys.”  

Show us she did.  

Burrell, who also has a hair extension line, Naked Strands, recently celebrated the fifth anniversary of her sprawling 3,600-square-feet Stamped Salon and Spa in Eastpointe.  

“That was the birth of my haircare products, Bloom Elements, that started in 2019,” she added. “It focuses on hair restoration.”  

With over 22 years of expertise in the hair restoration specialty field, Burrell said that she saw a major need of specialized hair restoration, which she offers through a wide range of hair products including a treatment mask and clarifying shampoo available in her salon and online at shopbloomelements.com/products.  

“I saw the need to fill a void in our culture where women are thinking their hair can’t grow or won’t grow or something along those lines,” she said. “It’s almost like I had to create that product that is what prompted me to get it done. It is equipped with hair oils, heat protectants and treatments for all hair types.”  

The Bloom Elements Hair Restoration System was created to promote healthy hair growth, according to her website. It was designed by professional cosmetologist Burrell who created a professional-grade product line that can be used by both the stylist and the consumer. The products are packed with exotic and organic extracts, all vegan, sulfate-free and paraben-free.   

Years later while coming up against the pandemic, a looming recession and inflation, Burrell said that she keeps pushing even in an uncertain economy despite it all.  

“What I’m doing as far as recession-proofing for my salon is offering commission-based stylists [as an option],” Burrell said, adding that she has staff on hand all the time, and her services include walk-ins. “What that does is let people know we’re here and we’re always getting walk-ins.”  

Entreprenuer.com reported that the beauty industry as a whole has had to make adjustments overall, too, as beauty standards have slowly changed with more Zoom meetings, work-from-home schedules and shifting priorities.  

Despite the long-lasting impact of beauty standard changes, Burrell said that some things will remain.  

“One thing women are going to do is take care of their hair — if they have to sacrifice on some other things, they’ll definitely make sure their hair is intact,” she said, and for good reason. “This is one of the investments [of] investing in yourself. We all deserve to feel beautiful no matter what.”  

One national article said that changes in the beauty industry are felt all across the nation whether people continue to pamper themselves or not.  

“Customers are not willing to give up their beauty purchases,” Kohl’s CEO Michelle Gass recently told The Associated Press, WXYZ reported. “People need to feel good at this time with so much pressure on them.” 

Beauty businesses of all sizes ended up making drastic changes to their sales and marketing plans in order to weather the storm and ultimately survive,” an Entreprenuer.com article stated. “The pivots made way for a new normalwithin the beauty space and sparked a shift in perspective as well.”   

Some brands developed more online presence with their products similar to Burrell’s hairline and hair product line.  

“Right away, we realized that the value of at-home care and little luxuries was going to go up, so we began showing our customers how our products can help them still create enjoyment despite a trying situation,” says Julie Longyear, founder of Blissoma, a holistic and botanical skincare brand, in the article.   

“For us, 2020 was our launch year,” said Lela Kelly, founder of Volto Urbano, a climate-defense skincare brand, in the article. Her efforts were eclipsed by the growing pandemic, and by March, they were completely dead in the water. Seeing that traditional launch channels were closed in a completely unique business-disruption environment, she and her team explored alternatives to penetrate people’s minds, including philanthropy, multiple advertising approaches and original content creation. But she said “Despite our best efforts, we were not making a dent. All through the process, we have continued to refine what resonates with our existing and soon-to-be customers.”   

Burrell said that what continues to sustain her, too, is her company’s large organic following that grew as her products’ popularity grew over the years.  

“We have really great reviews,” she said. “We get the traffic [without heavy social media influencers and have] been featured in a few magazines and had an article in Cosmopolitan magazine.”  

Burrell added that at the end of the day mothers especially need to feel good about themselves and taking care of their hair is critical to that.  

“Oftentimes moms or just whoever are overlooked when they are doing everything and being superwomen,” she said adding that she has noticed a difference in her clients when they leave her salon, which is priceless. “They walk out with the bounce, the sway, the confidence. It’s an environment; it’s a culture. It’s a community. [We] really help you feel a part of us, not just coming to get a service.”  

For more information on Stamped Salon and Spa visit facebook.com/stampedsalonandspa.  

For more information on Burrell’s product line visit shopbloomelements.com.