Marketing with Cultural Integrity to Black Consumers & the General Market
As the action around the recent recognition of Juneteenth showed, Black consumers are very savvy in distinguishing marketing approaches that only recognize still underserved and marginalized communities in a particular moment. These are strategies and tactics that will no longer work. This MOBE webinar will be a robust conversation on what should be in place to drive better results for both business and community alike. The session will be moderated by Melvin Wilson of Solve Innovation Group and will feature Karla Winfrey, Winfrey Foods; Mario Bowler Jr of Juneteenth Joy and Allison E. Collins of Select Brands. The show will be Live on Facebook on the #MOBESymposium page, facebook.com/MOBESymposium and on the YouTube channel, MOBE Symposium. #mobesymposium #onlyatmobe #mobeaccelerates #blackowned #LegacyMatters #AARPBlackCom #whosyourrock #juneteenth #winfreyfoods #selectbrands #solveinnovationgroup
BlackNewsPortal
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As the action around the recent recognition of Juneteenth showed, Black consumers are very savvy in distinguishing marketing approaches that only recognize still underserved and marginalized communities in a particular moment. These are strategies and tactics that will no longer work. This MOBE webinar will be a robust conversation on what should be in place to drive better results for both business and community alike.
The session will be moderated by Melvin Wilson of Solve Innovation Group and will feature Karla Winfrey, Winfrey Foods; Mario Bowler Jr of Juneteenth Joy and Allison E. Collins of Select Brands.
The show will be Live on Facebook on the #MOBESymposium page, facebook.com/MOBESymposium and on the YouTube channel, MOBE Symposium. #mobesymposium #onlyatmobe #mobeaccelerates #blackowned #LegacyMatters #AARPBlackCom #whosyourrock #juneteenth #winfreyfoods #selectbrands #solveinnovationgroup
