Could Telfar’s policy of accessibility spell doom for its popular bags?
The company’s event at a Rainbow fashion outlet has divided many on the future prospects of the ‘Bushwick Birkin’It was a “beautiful chaos” according to Vogue. Customers waited in line for hours at the Rainbow fast fashion outlet on Fulton Street in downtown Brooklyn to get their hands on a “Telfeezy,” or a Telfar shopping bag earlier this month. The scene with Haus of Telfar dancers voguing and doing death drops played out across social media platforms making Telfar a trending topic for days.The one-time takeover of the downtown Brooklyn location of Rainbow, a clothing store found in predominantly Black and Brown neighborhoods, garnered harsh criticism of the Black-owned fashion company in some quarters.This article was amended on 26 September 2022 to clarify that Telfar and Rainbow stores do not have a brand collaboration. Rainbow agreed to sell Telfar bags at one Brooklyn location and for a limited time online. A brand and a name that were misspelled have also been corrected. Continue reading...
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The company’s event at a Rainbow fashion outlet has divided many on the future prospects of the ‘Bushwick Birkin’
It was a “beautiful chaos” according to Vogue. Customers waited in line for hours at the Rainbow fast fashion outlet on Fulton Street in downtown Brooklyn to get their hands on a “Telfeezy,” or a Telfar shopping bag earlier this month. The scene with Haus of Telfar dancers voguing and doing death drops played out across social media platforms making Telfar a trending topic for days.
The one-time takeover of the downtown Brooklyn location of Rainbow, a clothing store found in predominantly Black and Brown neighborhoods, garnered harsh criticism of the Black-owned fashion company in some quarters.
This article was amended on 26 September 2022 to clarify that Telfar and Rainbow stores do not have a brand collaboration. Rainbow agreed to sell Telfar bags at one Brooklyn location and for a limited time online. A brand and a name that were misspelled have also been corrected. Continue reading...
