Barton Malow Unveils New Float for America’s Thanksgiving Parade
The Parade Company and Barton Malow unveiled a new float, “Building Today for a Better Tomorrow,” on November 3, 2023. The float will make its debut in America’s Thanksgiving Parade presented by Gardner White on November 23, 2023. The float pays tribute to Barton Malow’s history, highlights their diverse project portfolio, and honors the men … Continued
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The Parade Company and Barton Malow unveiled a new float, “Building Today for a Better Tomorrow,” on November 3, 2023. The float will make its debut in America’s Thanksgiving Parade presented by Gardner White on November 23, 2023.
The float pays tribute to Barton Malow’s history, highlights their diverse project portfolio, and honors the men and women in the skilled trades. It features replicas of the Detroit Post Office, Pittsburgh Children’s Hospital, Camden Yards, Little Caesars Arena, Ultium Cells, Daytona International Speedway, and the Hudson’s site development project.
Also featured on the float is a replica of the original 1924 C.O. Barton Concrete stamp, a cement truck that spins, and enough hand-sculpted and painted bricks to cover a 1,500-square-foot home. The back of the float showcases Barton Malow’s industry-transforming technology, LIFTbuild, which was recently used to complete the Exchange Building in Greektown. The entire building will tip backward to go under the People Mover on Parade Day.
The float is over 100 feet long and the highest point is 28 feet high. It was designed and built by The Parade Company artists.
“We are thrilled to have Barton Malow join America’s Thanksgiving Parade presented by Gardner White,” said Tony Michaels, President and CEO, The Parade Company. “Barton Malow’s dedication to our city and communities across the country shines through in their remarkable projects. We are honored to help kick off their 100th anniversary with a new float on Woodward Avenue Thanksgiving morning.”
“It’s an exciting time to be at Barton Malow as we get ready to kick off our centennial celebration,” says Barton Malow President + CEO Ryan Maibach. “Part of this celebration is honoring our history and heritage while looking ahead to our future. The float represents the diversity of work that we do across North America and the tremendous accomplishments of our 3,500+ team members.”
America’s Thanksgiving Parade presented by Gardner White is voted as America’s Number One Holiday Parade by USA TODAY. The parade will air live on WDIV-Local 4 from 10 a.m. – noon, including a one-hour syndicated national broadcast from 10 a.m. -11 a.m. reaching more than 185 television markets across the country. 760 WJR and Audacy WOMC 104.3 also broadcast parade shows.
