Prominent businessman Kenneth Smikle, dies at 66

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Kenneth Smile

Crusader staff report

Kenneth Smikle, a journalist, and prominent businessman who became one of the leading authorities on marketing, advertising and media, died Wednesday, September 12. He was 66.

Smikle had been recovering from a heart attack he suffered last month.

Smikle was born on January 3, 1952, in Harlem, New York. He attended Harlem’s P.S. 123 (Mahalia Jackson School), R.A. Vanwyck Junior High School, and graduated from Benjamin Cardozo High School in Bay Side, Queens, in 1970. Smikle, who played jazz trombone and wanted to arrange music, attended Queensborough Community College, CUNY’s York College, and Queens College where he took radio and television classes and edited the Black Eyed Journal.

In 1974, Smikle, his brother, Dawoud Bey, and Gerald Gladney started Spirit magazine, and in 1975, they started an arts publication called Easy, which ran until 1978. Smikle joined Harlem’s Amsterdam News as arts editor from 1978 to 1980. In 1983, Smikle wrote for Essence magazine and The National Leader, and in 1984, he joined Black Enterprise serving as senior editor. Moving to Chicago, Smile founded Target Market News in 1988, where he was editor and publisher.  Smikle appeared on CNN, CNBC, CBS News, NBC’s Today Show, ABC’s World News Tonight, The NewsHour with Jim Lehrer, National Public Radio’s All Things Considered, Marketplace and numerous other television and radio programs. Smikle was frequently quoted in Newsweek, Time, The New York Times, The Wall Street Journal, USA Today, The Washington Post, The Los Angeles Times, Advertising Age, Publishers Weekly and other leading periodicals. In 1991, Smikle co-founded the African American Marketing and Media Association. Smikle was also a member of the National Association of Black Journalists (NABJ).

As a speaker, Smikle addressed the Democratic Caucus Conference of the U.S. House of Representatives; employees of Nike, Pepsi-Cola, Quaker Oats; and organizations like the National Newspaper Publishers Association, the Greater Miami Advertising Federation, the Food Marketing Institute, the National Association of Broadcasters, the National Association of Black Owned Broadcasters, the National Alliance of Market Developers, the United Way and the American Booksellers Association.

Smikle was the husband of former NBC 5 Journalist Renee Ferguson.

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